How to research a niche product to sell in ebay/shopee/lazada?

 

🔍 Step-by-Step Guide to Research a Niche Product

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✅ 1. Start With the Platform Itself (Shopee, Lazada, eBay)

🛒 Shopee / Lazada:

• Use autocomplete: Start typing keywords (e.g., “kitchen”, “USB”, “foldable”) and see what phrases pop up.

• Look at “Top Sales” in various categories:

  • Go to Shopee > Categories > Filter by Top Sales

  • Observe products with high orders + low competition

• Check reviews: Products with 500+ reviews indicate demand.

• Look for "New but Trending" items with <50 reviews but high “sold” count (means they are new but hot)

🛍️ eBay (Global Niche Finder):

• Use Terapeak Product Research (available in eBay Seller Hub) to see:

  • Sell-through rate (how fast it sells)

  • Average price

  • Competition

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✅ 2. Use Free Marketplaces for Local Signals

🔎 Carousell & Facebook Marketplace:

• Search trending items: “air fryer accessories”, “standing desk converter”

• Look at prices, photos, and how sellers word their titles

• Bonus: DM sellers to ask about stock — if many say “sold out” → high demand!

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✅ 3. Use Tools to Spot Global/Niche Trends

Tool	What It Does	Free?
Google Trends	See interest over time (e.g. “mini humidifier”)	✅
TikTok (#TikTokMadeMeBuyIt)	See what’s going viral and buyable	✅
AliExpress Top Rankings	See global hot items in different categories	✅
Shopee MY / Lazada MY	Look for cheaper versions of what’s hot in SG	✅
eBay Watch Count / Completed Listings	See what’s being watched/sold recently	✅

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✅ 4. Filter by These 5 Product Criteria

When you shortlist products, make sure they are:

Criteria	What to Look For
Lightweight & Small	Lower shipping costs (ideal for dropshipping or ePacket)
Non-electronic	Avoid returns & high failure rate
Solves a Problem	E.g., "car scratch remover", "cord organizer"
Not easily found in stores	Unique or quirky always performs well
Profit Margin > 30%	Sell $12+ items that cost <$5 landed

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✅ 5. Check Keyword Demand

Use tools like:

• Shopee Keyword Ads Tool (My Ads) – enter keywords, see traffic & bid suggestions

• Google Keyword Planner – shows average monthly searches globally and locally

• Ubersuggest / Ahrefs – for deeper SEO if you blog or use affiliate marketing

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✅ 6. Competitor Spy Checklist

When you find a few potential products, check:

What to Look At	Platform	What to Learn
# of Listings	Shopee/Lazada	Is it saturated?
Price Range	All	Can you compete?
# of Reviews	Shopee/eBay	How many are selling?
Branding Style	Shopee	Can you do better photos or bundles?

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🔑 Example: Let’s Say You Want to Sell “Mini Humidifier”

1. Shopee autocomplete: “mini humidifier for car”, “usb humidifier”

2. Top listing: Sold 10k+, priced at $12, has 1,200 reviews

3. Found cheaper version on Shopee MY or AliExpress for $4.90 landed

4. Profit margin: 60%

5. Looks underserved in SG with bad photos — opportunity to improve

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🎯 Final Tips

• Start with 3–5 products and test in small batches

• Track everything in a simple sheet: cost, shipping, sale price, profit

• Look for bundling opportunities (e.g., sell humidifier + essential oil pack)

• Add localised touch: "Best for SG HDB rooms", "USB-powered – works with Xiaomi Power Bank"