Operational Checklist and Marketing Plan for a Family Christmas / Festive Photoshoot Pop UP in Singapore

 

🎄 7-Day Operational Checklist for a Family Christmas / Festive Photoshoot Pop-Up in Singapore


Pre-Week Preparation (before Day 1)

  • Buy/rent festive props & backdrop (tree, fairy lights, fake snow, wrapped boxes, Santa hats).

  • Secure venue booking & confirm access times.

  • Open online booking slots (Google Form, Calendly, or Carousell Services listing).

  • Collect 50% deposits to confirm attendance.

  • Market through parent FB/WhatsApp groups, Instagram, and early-bird promo.


Day 1: Setup & Trial Day

Goals: Get the space photo-ready, test lighting, and shoot sample content.

Tasks:

  • Morning:

    • Move props, backdrops, and lighting gear into venue.

    • Decorate and test multiple setups (cozy corner, elegant white background).

  • Afternoon:

    • Do a trial photoshoot (friends/family models) → produce sample shots for marketing.

  • Evening:

    • Edit 5–6 trial shots → post them immediately on social media as “This weekend only!” teaser.

Staffing: 1 photographer, 1 assistant.


Day 2–6: Shoot Days (Main Business Days)

Target 5–6 sessions per day (30 min each with 10 min buffer).
That’s 25–30 bookings in the week.

Daily schedule (example):

  • 10:00–10:30 – Session 1

  • 10:40–11:10 – Session 2

  • 11:20–11:50 – Session 3

  • Break (lunch / reset props)

  • 1:00–1:30 – Session 4

  • 1:40–2:10 – Session 5

  • 2:20–2:50 – Session 6

Daily workflow:

  • Greet family, confirm booking, collect balance payment.

  • Shoot with festive props (20–30 photos per session).

  • End with quick upsell: extra edits, Christmas card set, canvas print.

  • Backup photos to external hard drive daily.

  • In evening, start culling/editing (or outsource).

Staffing:

  • Photographer (owner or hired)

  • Assistant (to manage props, guide families, reset between shoots, handle payments)


Day 7: Buffer, Editing, and Delivery

  • Morning: Reshoot if needed (families who had emergencies or bad weather).

  • Afternoon: Final edits (each family gets 5–8 images).

  • Evening: Deliver digital photos via Google Drive/Dropbox, send upsell offers (e.g., “Want extra photos printed before Christmas? Special price ends tomorrow.”).


💰 1-Week Financial Projection (Owner-Run Model)

If you are the photographer and editor, costs drop dramatically:

Revenue

  • 30 sessions × S$150 = S$4,500

  • Upsells (40% buy extra at avg S$40) = 12 × 40 = S$480

  • Total ≈ S$4,980

Expenses

  • Venue rental (community centre @ S$120/day × 6 days) = S$720

  • Props/backdrop setup = S$200

  • Marketing = S$150

  • Misc (snacks, admin, packaging) = S$100

  • Total ≈ S$1,170

Profit ≈ S$3,810 (≈ 76% margin)

👉 If you outsource photography/editing, profit drops — but still viable if pricing is raised to S$180–200/session.


📣 Marketing Action Plan

  • Day -7 (one week before start): Launch ads on FB/IG → “Festive Mini Sessions – Limited Slots!”

  • Day -5: Post teaser reel from trial photoshoot.

  • Day -3: Send reminder: “Only 10 slots left!”

  • Day -1: Share BTS prep shots (“We’re ready for you tomorrow!”).

  • During week: Post snippets of families (with consent) → social proof drives last-minute bookings.

  • After Day 7: Showcase best shots + upsell prints and gift cards for next year.


✅ Quick Tips for Success

  • Time management is critical — stick to 30-minute sessions.

  • Offer instant sneak peek (1 photo edited same day) to delight families.

  • Use Square/PayNow QR for easy payment collection.

  • Have props for kids (Santa hat, toy gifts, reindeer ears) to keep them engaged.

  • Keep one neutral, elegant backdrop for families who don’t want “too Christmassy.”


✨ By the end of the week, you’ll have not just a profitable seasonal side hustle but also a portfolio you can reuse for next year. Over time, this can grow into an annual holiday tradition — families will come back every December!

Marketing plan — Family Christmas / Festive Photoshoot Pop-Up (step-by-step + pre-launch costs)

Great — below is a practical, day-by-day marketing plan you can run in the 3 weeks before your 1-week pop-up. I give two realistic budget tiers (Lean and Accelerator), exact line-item pre-launch costs, expected outcomes, and copy/templates you can paste. I also show simple math (how many clicks → bookings) so you can judge whether the spend will likely fill your slots.


1) Quick summary — what you want to achieve before launch

  • Sell 30 mini-session slots (6 sessions/day × 5 shoot days) at S$150 each (example price).

  • Collect 50% deposits on booking to reduce no-shows.

  • Target audience: parents in Singapore (kids / family), ages ~28–45, active on Facebook/Instagram and parent groups.


2) Timeline (Day −21 → Day 0) — step-by-step actions

Day −21 to −15 (Setup & Assets)

  1. Finalise product & pricing, session length, deposit policy.

  2. Create booking page (Calendly/Typeform/Google Form + PayNow/Stripe for deposit).

  3. Prepare visual assets: hero photo(s), sample edits, logo, short 15s teaser video (-> IG Reel).

  4. Create Facebook Page / Instagram business profile (if not done).

  5. Prepare flyer/poster design (Canva template).
    Who: Owner / designer.
    Time: 1–2 days.

Day −14 to −8 (Soft Launch & Listings)

  1. Post listing on Carousell Services, community event boards (Mums@Work, KiasuParents), Neighbourhood Facebook groups.

  2. Open bookings with early-bird (e.g., “Book by DD/MM — get +2 edited photos”).

  3. Launch FB/IG ad campaign (target parents in Singapore).

  4. Send WhatsApp blast to existing contacts and school parent committees (with a reminder text template).
    Who: Owner / admin.
    Time: Ads live; monitor daily.

Day −7 to −3 (Ramp Up / Social Proof)

  1. Share trial photos / BTS reels / testimonials (if you shot samples Day 1 of setup).

  2. Post countdown: “Only 12 slots left!”

  3. Reach out to 2–3 micro-influencers or parenting bloggers for quick reposts (paid or in-kind a free mini session).

  4. Boost top performing social post (S$20–50) to extend reach.
    Who: Owner / social manager.

Day −2 to Day 0 (Final Push)

  1. Last-minute ad creative with urgency: “Last 6 slots — book now.”

  2. Post to WhatsApp / FB parent groups again (short reminder).

  3. Confirm logistics (maps, payment QR, signage).
    Who: Owner / assistant.


3) Assets & tracking checklist (create before ads go live)

  • Booking page URL + deposit payment method.

  • Facebook Pixel / conversion tracking on booking page (if using landing page).

  • UTM links for each channel (ads / IG / WhatsApp / listings).

  • Pixel/UTMs make it possible to calculate cost per booking.

  • Google Drive folder: ad images, short reel, sample edits, consent form, Ts&Cs.


4) Two recommended pre-launch marketing budgets (line-by-line)

A — LEAN (DIY) — Total S$300

(If you want minimal outlay, owner-run creative)

  • Facebook / Instagram ad spend: S$150

  • Flyers (design DIY + print 250 A5 double-sided): S$60

  • Booking platform transaction / small fees (Stripe / PayNow extra handling): S$20

  • Promo freebies (sample printed card to use in marketing): S$30

  • Contingency & minor materials: S$40

Total = 150 + 60 + 20 + 30 + 40 = S$300.

B — ACCELERATOR (faster sell-out) — Total S$1,000

(If you prefer faster, wider reach and some pro help)

  • Facebook / Instagram ad spend: S$400

  • Professional ad/graphic design & short reel editing: S$150

  • Micro-influencer repost / parenting page sponsored post: S$150

  • Flyers / posters (higher quality + lamination, 500 pcs): S$100

  • Booking platform premium/listing or small agency listing fees: S$50

  • Promo budget (discount codes / printed sample giveaways): S$100

  • Contingency / management: S$50

Total = 400 + 150 + 150 + 100 + 50 + 100 + 50 = S$1,000.


5) Expected performance math (so you can judge fill rates)

Assumptions used (conservative):

  • Estimated CPC (cost per click) on FB/IG in SG: S$0.50 (use conservative value).

  • Landing page conversion rate (click → booking): 2% (lean) → 3% (accelerator with better creative).

  • Organic bookings from parent groups / listings: variable (we estimate +6 per week).

LEAN scenario math

  • Ad clicks = S$150 ÷ S$0.50 = 300 clicks.

  • Bookings from ads = 300 × 2% = 6 bookings.

  • Add organic bookings (parent groups, listings) = +6 bookings (assumed).

  • Total bookings ≈ 12.

  • Cost per booking = S$300 ÷ 12 = S$25 / booking.

  • Revenue (if S$150/session) = 12 × 150 = S$1,800.

(Explanation: 150 ÷ 0.5 = 300; 300 × 0.02 = 6; 300 + 6 organic -> 12; 300 / 12 = 25)

ACCELERATOR scenario math

  • Ad clicks = S$400 ÷ S$0.50 = 800 clicks.

  • Bookings from ads = 800 × 3% = 24 bookings.

  • Add organic bookings = +6 bookings.

  • Total bookings ≈ 30.

  • Cost per booking = S$1,000 ÷ 30 = S$33.33 / booking.

  • Revenue (if S$150/session) = 30 × 150 = S$4,500.

(Explanation: 400 ÷ 0.5 = 800; 800 × 0.03 = 24; +6 = 30; 1000 ÷ 30 ≈ 33.33)

Interpretation:

  • Lean budget may fill ~12 slots — good for a pilot but far from a full 30-slot week.

  • Accelerator budget gives a plausible path to fill all 30 slots (assuming your ad creative and listings convert at ~3%).


6) Pricing & break-even quick check

If your fixed costs (venue, props, editing outsourced) are additional to marketing — consider them separately. This section only helps you decide marketing spend:

  • Example: If you want to fill 30 slots, marketing spend of ~S$800–1,000 is recommended for reliable reach (see Accelerator).

  • If you want to keep marketing under S$300, expect to sell fewer slots and rely on repeat local/personal networks.


7) Ready-to-use ad copy & messaging (paste / adapt)

FB/IG single image ad — short copy

Headline: Festive Family Mini-Sessions — Limited Slots!
Text: Capture your family’s 2025 Christmas memories in a 30-min mini shoot. Includes 5 edited images + optional prints. Early bird S$150 (50% deposit to book). Only 30 slots across 5 days — book now!
CTA: Book Now → [Booking link]

15s Reel script (voiceover / captions)

Scene1 (2s): twinkling lights / props
Caption: “Short on time? We’ve got festive family portraits in 30 mins.”
Scene2 (7s): fast montage of smiling families (sample shots)
Caption: “5 edited images + prints available. Community studio, cosy set.”
Scene3 (6s): overlay text “Book your slot — limited!” + CTA + booking link.

WhatsApp parent group message (short)

“Hi all — we’re running 30-min festive family mini-sessions over the school holidays (Nov-Dec). Includes 5 edited photos. Early bird S$150 (50% deposit). Limited slots — book here: [link] — reply if you’d like me to hold a slot.”

Email subject + short body

Subject: Last chance for Christmas family photos — only X slots left
Body: Short: what’s included, price, deposit, booking link, testimonials, and contact number.


8) Landing page / booking page must-haves

  • Clear hero shot + one-line offer (price, time, what’s included).

  • “What to expect” bullet points (session flow).

  • Gallery (5–8 best images).

  • Price + deposit button.

  • FAQ (reshoots, cancellation, children’s behaviour).

  • Testimonials + consent checkbox for sharing photos.

  • UTM-tagged booking links so you can track source.


9) How to measure success (KPIs)

  • Bookings sold / slots (primary KPI).

  • Cost per booking = marketing spend ÷ bookings.

  • Deposit collection rate (paid deposits ÷ bookings). Aim ≥ 90%.

  • Ad performance: CTR, CPC, conversion rate on landing page.

  • Upsell attach rate: % of clients who buy prints/add-ons.


10) Low-effort bonus tactics (often high ROI)

  • Partner with a small parenting Facebook page to repost—often cheaper than ads.

  • Offer 1 complimentary mini session to a micro-influencer (1000–10k followers) in exchange for a post.

  • Cross-sell to local pre-schools / enrichment centres (put up a flyer).

  • Put a clear “Book Now” QR code on printed flyers so people can reserve instantly.


11) Final checklist — what to pay for BEFORE opening day

(Use this as your “spend now” list)

Essential (must do):

  • Ad spend to start bookings (Lean S$150 / Accelerator S$400)

  • Booking/payment setup (transaction fees S$20–50)

  • Visual assets (DIY or S$150 for pro)

  • Flyers for local posting (S$60–100)
    Optional but recommended: influencer repost / boosted post (S$50–150).


12) Quick recommendation (what I would do if it were my pop-up)

  • If you want fast sell-out and less stress: choose the Accelerator (S$1,000) — it gives better reach and pro creatives that convert.

  • If you want to test the waters and keep risk low: start with Lean (S$300), but accept a smaller number of bookings and heavy reliance on organic channels.

How to Run a Family Christmas Festive Photoshoot Pop-Up in Singapore This Year

 

How to Run a Family Christmas Festive Photoshoot Pop-Up in Singapore This Year

The school holidays are coming (Nov–Dec 2025), and if you’ve ever thought about starting a short-term side hustle that captures both joy and revenue, here’s an idea worth exploring: a family Christmas / festive photoshoot pop-up.

Singapore’s end-of-year season is magical. Orchard Road is decked out in lights, malls are buzzing with Christmas shoppers, and families are in the mood to create memories. A well-executed festive photoshoot pop-up can turn into a profitable one-week venture if planned carefully. Here’s how.


Why a Festive Photoshoot Pop-Up Works

  1. High demand during holidays: Parents love capturing holiday-themed family portraits, especially for Christmas cards and keepsakes.

  2. Emotional appeal: A good photo is a forever memory. Families are willing to spend for quality.

  3. Short but impactful: You can run it for just 1 week, maximizing school holiday demand.


Step 1: Decide on the Concept

Don’t just do plain family portraits — give it a festive theme:

  • Classic Christmas backdrop (snow, tree, wreaths, fairy lights)

  • Fun props (Santa hats, reindeer headbands, wrapped gifts)

  • Elegant minimalist style (white background, subtle gold/green decor)

Pick a theme that resonates with your target customers and is easy to execute with your budget.


Step 2: Choose the Right Venue

Venue choice is critical for cost and ambiance. Options include:

  • Community centres or co-working event rooms: Affordable (~S$120–200/day).

  • Pop-up booths in malls: Higher cost (S$400+/day), but guaranteed footfall.

  • Outdoor public festive locations: Free or low-cost, but require permits and weather backup.

Tip: If this is your first try, keep costs low by renting a community room and decking it out yourself.


Step 3: Pricing Your Packages

Your money comes from mini sessions. Keep them short (20–30 minutes) but high-quality.

Example pricing:

  • Mini session (30 min): S$120 → includes 5 edited digital images

  • Add-ons: Extra edited photos (S$15 each), printed Christmas cards (S$30 per set), or canvas prints (S$50+)

This way, you’re not just charging for time — you’re building upsell potential.


Step 4: Marketing in Advance

You’ll need to sell out slots before your 1-week pop-up begins.

  • Social media ads: Target parents on Facebook/Instagram.

  • WhatsApp parent groups: Spread the word through school groups.

  • Local platforms: KiasuParents forum, Carousell Services, Gumtree.

  • Early bird deal: “Book before 15 Nov and get 2 extra edited photos free.”


Step 5: Operations for the Week

Here’s a sample one-week schedule:

Day 1 – Setup and test shots (decorate backdrop, lighting, trial session).
Day 2–6 – Shoot days (5–6 hours/day, 5–6 mini sessions per day).
Day 7 – Buffer day for reshoots, final editing, customer delivery.

Each session should be back-to-back with 10 minutes buffer for cleaning/resetting props.


Step 6: Costs and Revenue (One-Week Model)

Here’s a breakdown of conservative estimates if you’re renting a small studio:

Revenue (30 sessions @ S$120 each + upsells):

  • Base sessions: 30 × 120 = S$3,600

  • Upsells: ~40% buy extras = ~S$360

  • Total revenue ≈ S$3,960

Expenses:

  • Venue rental (studio @ S$80/hr × 6 hr/day × 6 days): S$2,880

  • Props & festive backdrop: S$200

  • Marketing & ads: S$150

  • Editing outsourcing (if not DIY): 30 × S$20 = S$600

  • Misc (packaging, admin, insurance): S$200

Total expenses ≈ S$4,030
Profit ≈ –S$70 (break-even)


How to Make It Profitable

If you run it “as is,” you may only break even. Here’s how to shift into profit:

  1. DIY photography & editing – If you already own a decent DSLR or mirrorless camera and basic editing skills, you eliminate the biggest cost.

  2. Cheaper venue – Book a community centre hall for S$120/day instead of a studio. That alone cuts thousands off your rental.

  3. Raise prices slightly – Move your mini session rate to S$150, which is still market average for festive photos.

  4. Sell products – Families love printed cards, framed photos, and magnets. These are high-margin add-ons.

  5. Bundle siblings/families – Offer “family + grandparents” or “bring your pet” at S$50 extra.

With these tweaks, profit can jump to S$2,000–3,000 for the week.


Final Thoughts

A festive photoshoot pop-up is one of those rare side hustles that balances creativity, fun, and revenue. While it takes planning — props, venue, marketing — the demand is always there in Singapore during the Nov–Dec school holidays. Families want beautiful memories, and you can be the one to give it to them.

Start small, keep costs low, and capture both smiles and profits this festive season.

5 Business ideas for a 7 days week holiday period

Here are 5 seasonal, school-holiday business ideas you can run in Singapore over a 1-week (school-holiday) window in Nov–Dec 2025. I’ve included (for each idea): a one-week operating plan, how you make money, a line-by-line estimated operating expense and revenue for that week (SGD), and quick tips to increase profit. I cite MOE school-holiday dates and typical venue rates used in the cost estimates. Ministry of Education+2Tagvenue+2

1) Holiday STEAM / Robotics Mini-Camp (kids 7–12)

Why it works: parents look for structured, educational activities during long end-of-year holidays; STEAM/robotics sells well as “useful + fun.”

1-week format (Mon–Fri)
Daily 4–6 hours: warm-up + theory (30–45m), hands-on project (2–3h), showcase/demo & pickup (30–60m). Final day demo for parents.

How you make money

  • Charge per child (example: S$300 for the 5-day week).

  • Upsells: extra kit to take home (S$35), recorded tutorial bundle (S$20), sibling discount structure.

Assumptions for 1 week

  • Capacity: 20 kids

  • Price: S$300 / child

Revenue (1 week)

  • Course fees: 20 × 300 = S$6,000

  • Kit upsell (assume 6/20 buy at S$35): 6 × 35 = S$210

  • Total revenue ≈ S$6,210

Operating expenses (1 week)

  • Venue rental: S$120/day × 5 = S$600. (classroom/day rates vary; small classroom rates from about S$30–120/hr or S$120/day are common — I used a conservative daily figure). Tagvenue+1

  • Lead instructor: S$40/hr × 6 hr/day × 5 days = S$1,200

  • Assistant instructor: S$25/hr × 6 × 5 = S$750

  • Kits/materials (robot kit + consumables): S$25 × 20 = S$500

  • Insurance & permits (public liability, short-term): S$150

  • Marketing (FB ads, parents groups, flyers): S$250

  • Snacks/consumables: S$100

  • Misc (printing, admin): S$100

Total expenses ≈ S$3,650
Estimated profit ≈ S$2,560 (≈ 41% margin)

Quick tips: partner with a community centre or school to reduce venue costs; offer early-bird family bundle; record a short highlight reel to use next season.


2) Festive Pop-up Gift Stall (handmade / curated gifts) at a weekend market or mall pop-up

Why it works: high footfall during Nov–Dec; shoppers want giftable, local, artisanal items.

1-week format
Operate over a 7-day span or busiest 3–4 weekend/peak days within that week (but I'll calculate for a full 7-day pop-up).

How you make money

  • Buy or make small gift items (candles, gift sets, stationery, upcycled goods) and sell at 2.5x–4x cost.

  • Offer gift-wrapping service (S$3–8). Preorder for corporate gifts.

Assumptions for 1 week

  • Stall fee / mall space: S$200–1,500/day depending on location; use a modest pop-up booth at S$400/day × 7 = S$2,800 for central/weekday+weekend mix. (Rates vary widely; smaller community markets are cheaper.) Wise

  • Inventory cost (initial purchase or materials): S$1,200

  • Average markup: 150% (sell price ≈ 2.5× cost)

Revenue (1 week)

  • Sales: assume inventory turnover sells 80% in week: sold cost = 1,200 × 0.8 = S$960 → revenue ≈ 2.5 × 960 = S$2,400

  • Gift-wrapping upsell (assume 80 packs × S$5) = S$400

  • Additional walk-in impulse buys / restock margin: S$200

  • Total revenue ≈ S$3,000

Operating expenses (1 week)

  • Stall rental: S$2,800

  • Inventory cost used: S$960 (sold portion)

  • Staffing (1 person for 8 hrs/day at S$18/hr × 7 = S$1,008) or owner-run reduce cost

  • Marketing & signage: S$150

  • Permits/market fees + packaging: S$150

Total expenses ≈ S$5,068
Estimated profit ≈ -S$2,068 (loss) under these conservative assumptions

Reality check & how to make it profitable: pick cheaper market stalls (~S$100–300/day) or short bursts at high footfall weekends rather than paying for 7 prime days; source cheaper wholesale inventory or sell higher-margin items; pre-sell via Instagram and offer click-and-collect to guarantee sales before paying for expensive mall space.


3) Family Christmas / Festive Photoshoot Pop-up (mini sessions)

Why it works: parents want seasonal family photos for cards and keepsakes.

1-week format
Run 1-week pop-up with 30–40 mini sessions (20–30 min each) across 5–6 days (evenings & weekends included).

How you make money

  • Charge S$80–150 per mini session (includes 5–8 edited digital images).

  • Sell print packages, photo cards, props rental.

Assumptions for 1 week

  • Sessions: 30 sessions × S$120 = S$3,600 base revenue

  • Upsells: prints/cards (avg S$30 per booking, assume 40% purchase rate): 30 × 0.4 × 30 = S$360

Revenue ≈ S$3,960

Operating expenses (1 week)

  • Venue (studio / pop-up space): S$80/hr × 6 hr/day × 6 days = S$2,880 (or cheaper if you use an outdoor public space with permit) Tagvenue

  • Photographer pay (or owner): S$80/hr × 6 × 6 = S$2,880 (if outsourced; if you are the photographer, saving here)

  • Assistant / makeup/styling (optional): S$300

  • Props & backdrop rental: S$200

  • Editing time (outsourced): S$20/session × 30 = S$600

  • Marketing (FB ads/parents groups): S$150

Total expenses ≈ S$7,010
Estimated profit ≈ -S$3,050 (if outsourcing photographer and renting premium venue)

How to hit profit: reduce venue cost dramatically (book community centre room at S$120/day or shoot in public festive locations with permit), do own shooting & editing, or raise session price to S$150–200 for premium result. Many profitable pop-ups succeed by owner-operated model with minimal rental.


4) Festive Baking & Cookie-Decorating Week (kids & families)

Why it works: family activity, giftable goods, high perceived value.

1-week format
5 days, 3 hours/day sessions for small groups (8–12 kids per session). Include take-home box of cookies.

How you make money

  • Charge S$70–120 per child for the week (or S$30 per single 2-hour session). For week pricing example: S$120/week.

Assumptions for 1 week

  • Capacity: 2 sessions/day × 10 kids = 20 kids total

  • Price: S$120 × 20 = S$2,400

  • Upsells: custom cookie gift boxes S$20 each (assume 5 buyers) = S$100

Revenue ≈ S$2,500

Operating expenses (1 week)

  • Venue with kitchen / rentable demo kitchen: S$200–400/day × 5 = S$1,500 (estimate)

  • Head baker instructor: S$45/hr × 3 hr/session × 2 sessions/day × 5 = S$1,350

  • Assistant: S$25/hr × same hours = S$750

  • Ingredients & packaging: S$12/child × 20 = S$240

  • Equipment rental & cleaning fee: S$150

  • Marketing & permits: S$150

Total expenses ≈ S$4,140
Estimated profit ≈ -S$1,640

How to make it profitable: increase price (S$160–250/week for baked goods + takeaways), reduce venue cost by using your own kitchen (if allowed), or run fewer days but more intensive weekend sessions.


5) Exam-Skill Crash Course / Enrichment “Holiday Boost” (e.g., English composition, Math problem solving) — 1-week intensive

Why it works: parents want productive holiday options that help grades; short intensives are attractive before next term.

1-week format
Mon–Fri, 2–3 hrs/day targeted skills, small class size (10–15).

How you make money

  • Charge S$200–350 per student for the week depending on subject and instructor level. Offer sibling discounts and one-to-one add-ons.

Assumptions for 1 week

  • Capacity: 15 students

  • Price: S$250 / student → revenue = S$3,750

  • Supplementary materials sold (worksheets/online access): assume +S$150 total

Revenue ≈ S$3,900

Operating expenses (1 week)

  • Venue rental: S$120/day × 5 = S$600

  • Instructor(s): S$60/hr × 3 hr/day × 5 = S$900

  • Materials & printing: S$8/student × 15 = S$120

  • Admin/booking fees/insurance: S$150

  • Marketing (parents groups, tuition platforms): S$200

Total expenses ≈ S$1,970
Estimated profit ≈ S$1,930 (≈ 49% margin)

Why this one tends to be reliable: low materials cost, higher perceived value, can be run in shared classrooms or tuition centres at reasonable rates. Promote via parent WhatsApp groups, school contacts, tuition matching platforms.


Quick comparative summary (1-week, rough)

IdeaRevenue (est)Expenses (est)Profit (est)
STEAM/Robotics camp (20 kids)S$6,210S$3,650S$2,560
Pop-up gift stall (7 days)S$3,000S$5,068-S$2,068 (needs optimization)
Photoshoot pop-up (30 sessions)S$3,960S$7,010-S$3,050 (needs owner-operated model)
Baking workshop (20 kids)S$2,500S$4,140-S$1,640 (raise price/reduce venue)
Holiday tuition boost (15 students)S$3,900S$1,970S$1,930

(Estimates conservative; venue rental figures referenced from classroom/meeting room listings and vary widely by location and day-part — low-cost community centres, HDB void deck pop-ups, or school partnerships reduce those line items strongly).) Tagvenue+1


Practical next steps (fast checklist so you can launch this week)

  1. Decide product & capacity (pick 1 or 2 ideas to pilot).

  2. Book venue now (community centre / church hall / co-working classroom are cheapest; prime mall space is expensive). Use platforms like TagVenue/Venuerific for quick availability and price checking. Tagvenue+1

  3. Recruit staff / instructors (local teaching tutors, hobbyists, photographers). Pay hourly and sign short contracts.

  4. Create 1-page sign-up + WhatsApp group; promote heavily in parent FB groups, school parent committees, Kiasu tuition pages.

  5. Collect deposits (50% deposit to secure booking) — reduces no-show risk.

  6. Prepare materials & safety checklist (insurance, emergency contacts, dietary labels for food activities).

  7. Deliver & upsell (kits, prints, add-on 1:1 sessions).


Notes & citations

  • MOE term/holiday dates (Term 4 / End-of-Year school holiday for 2025: 22 Nov – 31 Dec 2025) — use this window to plan. Ministry of Education+1

  • Typical small classroom / meeting room daily rates and hourly meeting room ranges used to estimate venue expense. Examples from venue listing platforms are referenced. 

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