🎄 7-Day Operational Checklist for a Family Christmas / Festive Photoshoot Pop-Up in Singapore
Pre-Week Preparation (before Day 1)
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Buy/rent festive props & backdrop (tree, fairy lights, fake snow, wrapped boxes, Santa hats).
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Secure venue booking & confirm access times.
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Open online booking slots (Google Form, Calendly, or Carousell Services listing).
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Collect 50% deposits to confirm attendance.
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Market through parent FB/WhatsApp groups, Instagram, and early-bird promo.
Day 1: Setup & Trial Day
Goals: Get the space photo-ready, test lighting, and shoot sample content.
Tasks:
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Morning:
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Move props, backdrops, and lighting gear into venue.
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Decorate and test multiple setups (cozy corner, elegant white background).
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Afternoon:
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Do a trial photoshoot (friends/family models) → produce sample shots for marketing.
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Evening:
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Edit 5–6 trial shots → post them immediately on social media as “This weekend only!” teaser.
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Staffing: 1 photographer, 1 assistant.
Day 2–6: Shoot Days (Main Business Days)
Target 5–6 sessions per day (30 min each with 10 min buffer).
That’s 25–30 bookings in the week.
Daily schedule (example):
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10:00–10:30 – Session 1
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10:40–11:10 – Session 2
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11:20–11:50 – Session 3
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Break (lunch / reset props)
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1:00–1:30 – Session 4
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1:40–2:10 – Session 5
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2:20–2:50 – Session 6
Daily workflow:
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Greet family, confirm booking, collect balance payment.
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Shoot with festive props (20–30 photos per session).
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End with quick upsell: extra edits, Christmas card set, canvas print.
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Backup photos to external hard drive daily.
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In evening, start culling/editing (or outsource).
Staffing:
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Photographer (owner or hired)
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Assistant (to manage props, guide families, reset between shoots, handle payments)
Day 7: Buffer, Editing, and Delivery
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Morning: Reshoot if needed (families who had emergencies or bad weather).
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Afternoon: Final edits (each family gets 5–8 images).
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Evening: Deliver digital photos via Google Drive/Dropbox, send upsell offers (e.g., “Want extra photos printed before Christmas? Special price ends tomorrow.”).
💰 1-Week Financial Projection (Owner-Run Model)
If you are the photographer and editor, costs drop dramatically:
Revenue
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30 sessions × S$150 = S$4,500
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Upsells (40% buy extra at avg S$40) = 12 × 40 = S$480
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Total ≈ S$4,980
Expenses
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Venue rental (community centre @ S$120/day × 6 days) = S$720
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Props/backdrop setup = S$200
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Marketing = S$150
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Misc (snacks, admin, packaging) = S$100
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Total ≈ S$1,170
Profit ≈ S$3,810 (≈ 76% margin)
👉 If you outsource photography/editing, profit drops — but still viable if pricing is raised to S$180–200/session.
📣 Marketing Action Plan
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Day -7 (one week before start): Launch ads on FB/IG → “Festive Mini Sessions – Limited Slots!”
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Day -5: Post teaser reel from trial photoshoot.
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Day -3: Send reminder: “Only 10 slots left!”
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Day -1: Share BTS prep shots (“We’re ready for you tomorrow!”).
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During week: Post snippets of families (with consent) → social proof drives last-minute bookings.
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After Day 7: Showcase best shots + upsell prints and gift cards for next year.
✅ Quick Tips for Success
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Time management is critical — stick to 30-minute sessions.
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Offer instant sneak peek (1 photo edited same day) to delight families.
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Use Square/PayNow QR for easy payment collection.
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Have props for kids (Santa hat, toy gifts, reindeer ears) to keep them engaged.
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Keep one neutral, elegant backdrop for families who don’t want “too Christmassy.”
✨ By the end of the week, you’ll have not just a profitable seasonal side hustle but also a portfolio you can reuse for next year. Over time, this can grow into an annual holiday tradition — families will come back every December!
Marketing plan — Family Christmas / Festive Photoshoot Pop-Up (step-by-step + pre-launch costs)
Great — below is a practical, day-by-day marketing plan you can run in the 3 weeks before your 1-week pop-up. I give two realistic budget tiers (Lean and Accelerator), exact line-item pre-launch costs, expected outcomes, and copy/templates you can paste. I also show simple math (how many clicks → bookings) so you can judge whether the spend will likely fill your slots.
1) Quick summary — what you want to achieve before launch
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Sell 30 mini-session slots (6 sessions/day × 5 shoot days) at S$150 each (example price).
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Collect 50% deposits on booking to reduce no-shows.
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Target audience: parents in Singapore (kids / family), ages ~28–45, active on Facebook/Instagram and parent groups.
2) Timeline (Day −21 → Day 0) — step-by-step actions
Day −21 to −15 (Setup & Assets)
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Finalise product & pricing, session length, deposit policy.
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Create booking page (Calendly/Typeform/Google Form + PayNow/Stripe for deposit).
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Prepare visual assets: hero photo(s), sample edits, logo, short 15s teaser video (-> IG Reel).
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Create Facebook Page / Instagram business profile (if not done).
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Prepare flyer/poster design (Canva template).
Who: Owner / designer.
Time: 1–2 days.
Day −14 to −8 (Soft Launch & Listings)
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Post listing on Carousell Services, community event boards (Mums@Work, KiasuParents), Neighbourhood Facebook groups.
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Open bookings with early-bird (e.g., “Book by DD/MM — get +2 edited photos”).
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Launch FB/IG ad campaign (target parents in Singapore).
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Send WhatsApp blast to existing contacts and school parent committees (with a reminder text template).
Who: Owner / admin.
Time: Ads live; monitor daily.
Day −7 to −3 (Ramp Up / Social Proof)
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Share trial photos / BTS reels / testimonials (if you shot samples Day 1 of setup).
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Post countdown: “Only 12 slots left!”
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Reach out to 2–3 micro-influencers or parenting bloggers for quick reposts (paid or in-kind a free mini session).
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Boost top performing social post (S$20–50) to extend reach.
Who: Owner / social manager.
Day −2 to Day 0 (Final Push)
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Last-minute ad creative with urgency: “Last 6 slots — book now.”
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Post to WhatsApp / FB parent groups again (short reminder).
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Confirm logistics (maps, payment QR, signage).
Who: Owner / assistant.
3) Assets & tracking checklist (create before ads go live)
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Booking page URL + deposit payment method.
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Facebook Pixel / conversion tracking on booking page (if using landing page).
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UTM links for each channel (ads / IG / WhatsApp / listings).
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Pixel/UTMs make it possible to calculate cost per booking.
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Google Drive folder: ad images, short reel, sample edits, consent form, Ts&Cs.
4) Two recommended pre-launch marketing budgets (line-by-line)
A — LEAN (DIY) — Total S$300
(If you want minimal outlay, owner-run creative)
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Facebook / Instagram ad spend: S$150
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Flyers (design DIY + print 250 A5 double-sided): S$60
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Booking platform transaction / small fees (Stripe / PayNow extra handling): S$20
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Promo freebies (sample printed card to use in marketing): S$30
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Contingency & minor materials: S$40
Total = 150 + 60 + 20 + 30 + 40 = S$300.
B — ACCELERATOR (faster sell-out) — Total S$1,000
(If you prefer faster, wider reach and some pro help)
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Facebook / Instagram ad spend: S$400
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Professional ad/graphic design & short reel editing: S$150
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Micro-influencer repost / parenting page sponsored post: S$150
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Flyers / posters (higher quality + lamination, 500 pcs): S$100
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Booking platform premium/listing or small agency listing fees: S$50
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Promo budget (discount codes / printed sample giveaways): S$100
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Contingency / management: S$50
Total = 400 + 150 + 150 + 100 + 50 + 100 + 50 = S$1,000.
5) Expected performance math (so you can judge fill rates)
Assumptions used (conservative):
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Estimated CPC (cost per click) on FB/IG in SG: S$0.50 (use conservative value).
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Landing page conversion rate (click → booking): 2% (lean) → 3% (accelerator with better creative).
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Organic bookings from parent groups / listings: variable (we estimate +6 per week).
LEAN scenario math
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Ad clicks = S$150 ÷ S$0.50 = 300 clicks.
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Bookings from ads = 300 × 2% = 6 bookings.
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Add organic bookings (parent groups, listings) = +6 bookings (assumed).
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Total bookings ≈ 12.
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Cost per booking = S$300 ÷ 12 = S$25 / booking.
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Revenue (if S$150/session) = 12 × 150 = S$1,800.
(Explanation: 150 ÷ 0.5 = 300; 300 × 0.02 = 6; 300 + 6 organic -> 12; 300 / 12 = 25)
ACCELERATOR scenario math
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Ad clicks = S$400 ÷ S$0.50 = 800 clicks.
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Bookings from ads = 800 × 3% = 24 bookings.
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Add organic bookings = +6 bookings.
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Total bookings ≈ 30.
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Cost per booking = S$1,000 ÷ 30 = S$33.33 / booking.
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Revenue (if S$150/session) = 30 × 150 = S$4,500.
(Explanation: 400 ÷ 0.5 = 800; 800 × 0.03 = 24; +6 = 30; 1000 ÷ 30 ≈ 33.33)
Interpretation:
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Lean budget may fill ~12 slots — good for a pilot but far from a full 30-slot week.
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Accelerator budget gives a plausible path to fill all 30 slots (assuming your ad creative and listings convert at ~3%).
6) Pricing & break-even quick check
If your fixed costs (venue, props, editing outsourced) are additional to marketing — consider them separately. This section only helps you decide marketing spend:
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Example: If you want to fill 30 slots, marketing spend of ~S$800–1,000 is recommended for reliable reach (see Accelerator).
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If you want to keep marketing under S$300, expect to sell fewer slots and rely on repeat local/personal networks.
7) Ready-to-use ad copy & messaging (paste / adapt)
FB/IG single image ad — short copy
Headline: Festive Family Mini-Sessions — Limited Slots!
Text: Capture your family’s 2025 Christmas memories in a 30-min mini shoot. Includes 5 edited images + optional prints. Early bird S$150 (50% deposit to book). Only 30 slots across 5 days — book now!
CTA: Book Now → [Booking link]
15s Reel script (voiceover / captions)
Scene1 (2s): twinkling lights / props
Caption: “Short on time? We’ve got festive family portraits in 30 mins.”
Scene2 (7s): fast montage of smiling families (sample shots)
Caption: “5 edited images + prints available. Community studio, cosy set.”
Scene3 (6s): overlay text “Book your slot — limited!” + CTA + booking link.
WhatsApp parent group message (short)
“Hi all — we’re running 30-min festive family mini-sessions over the school holidays (Nov-Dec). Includes 5 edited photos. Early bird S$150 (50% deposit). Limited slots — book here: [link] — reply if you’d like me to hold a slot.”
Email subject + short body
Subject: Last chance for Christmas family photos — only X slots left
Body: Short: what’s included, price, deposit, booking link, testimonials, and contact number.
8) Landing page / booking page must-haves
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Clear hero shot + one-line offer (price, time, what’s included).
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“What to expect” bullet points (session flow).
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Gallery (5–8 best images).
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Price + deposit button.
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FAQ (reshoots, cancellation, children’s behaviour).
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Testimonials + consent checkbox for sharing photos.
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UTM-tagged booking links so you can track source.
9) How to measure success (KPIs)
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Bookings sold / slots (primary KPI).
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Cost per booking = marketing spend ÷ bookings.
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Deposit collection rate (paid deposits ÷ bookings). Aim ≥ 90%.
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Ad performance: CTR, CPC, conversion rate on landing page.
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Upsell attach rate: % of clients who buy prints/add-ons.
10) Low-effort bonus tactics (often high ROI)
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Partner with a small parenting Facebook page to repost—often cheaper than ads.
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Offer 1 complimentary mini session to a micro-influencer (1000–10k followers) in exchange for a post.
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Cross-sell to local pre-schools / enrichment centres (put up a flyer).
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Put a clear “Book Now” QR code on printed flyers so people can reserve instantly.
11) Final checklist — what to pay for BEFORE opening day
(Use this as your “spend now” list)
Essential (must do):
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Ad spend to start bookings (Lean S$150 / Accelerator S$400)
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Booking/payment setup (transaction fees S$20–50)
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Visual assets (DIY or S$150 for pro)
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Flyers for local posting (S$60–100)
Optional but recommended: influencer repost / boosted post (S$50–150).
12) Quick recommendation (what I would do if it were my pop-up)
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If you want fast sell-out and less stress: choose the Accelerator (S$1,000) — it gives better reach and pro creatives that convert.
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If you want to test the waters and keep risk low: start with Lean (S$300), but accept a smaller number of bookings and heavy reliance on organic channels.